Among the misperceptions that have kept capital from flowing to broad sectors of emerging markets: Risks are too high. Customers are too poor. Businesses are too small. There aren’t enough investable deals. Underwriting is too expensive.
Such myths are being busted with the availability of more robust market, business, and customer information as Elevar Equity’s Amie Patel shares in Impact Alpha’s Agents of Impact Call. Watch the video here and read the full article by Jessica Pothering here.
