Full Interview 
Podcast 
Team Elevar
Curebay, a phygital healthcare platform that aims to transform the patient experience in remote locations of India by providing affordable and high-quality primary healthcare through a hybrid model – a network of physical eClinics, powered by a robust technology platform. CureBay has built a powerful suite of services that have hitherto been beyond the reach of most rural Indians.
Access to quality primary healthcare in close proximity and at affordable prices is a pronounced pain point for most of rural India. This customer spends a significant portion of total household income on healthcare. Costs can skyrocket during a crisis and there is no safety net as insurance penetration is less than 1% in rural India. The customer is averse to traveling for treatment in urban areas owing to the resultant loss of income, and often postpones doctor visits for as long as possible. Delays in diagnosis and subsequent treatment worsen health outcomes and make treatments even more expensive.
CureBay’s healthcare fulfillment model brings holistic patient care and convenience to rural patients’ doorsteps by enabling doctor consultation, and facilitating medicine purchase and pathology tests in the eClinic. Patients also have access to a network of certified partner labs as well as hospitals.
We at Elevar Equity have long held the view that brands for Entrepreneurial Households in underserved Industrious Communities need to be custom-designed. This is where having a ‘pulse’ of the market and customer-centricity, including the end customer’s decision-making process, needs, and aspirations, becomes imperative.
Priyadarshi (Priyo) Mohapatra, Co-Founder at CureBay, brings over 25 years of experience in building customer-centric businesses at companies like Google, Microsoft, SAP, Avaya, Sun Microsystems, and Titan. His first entrepreneurial venture, Oyzterbay, was acquired by Fossil. Priyo’s approach to building CureBay reflects a deep understanding of the perception versus reality of healthcare for underserved communities. His vision for CureBay, a phygital healthcare platform, was to revolutionize the last-mile delivery of affordable and high-quality healthcare in medically underserved regions. Its services cover doctor consultations, medicine purchases, lab tests, surgery, annual health membership, and a concierge service, which ensures complete support to patients from admission to discharge. CureBay’s mission goes beyond mere connectivity and extends to assistance with medical procedures, emotional support, and continual companionship with the patients.
Under Priyo’s leadership, the discipline in execution is evident. Since its inception in 2021, CureBay’s hybrid healthcare and fulfillment model has been launched in more than 18 districts across Odisha. The company has established a network of over 120 eClinics and collaborated with more than 315 service providers serving more than 175,000 patients across Odisha, Chattisgarh, and Jharkhand. Priyo’s commitment to enabling last-mile distribution of quality healthcare services and his ambition to improve the lives of millions of Entrepreneurial Households through CureBay’s full-stack platform highlights his contributions as an #EPICEntrepreneur. Dive deeper into Priyo’s journey in this interview and check out Episode 5 of the Elevar podcast.
Finally, at Elevar Equity, our entrepreneurs prioritize building businesses that customers value, as their satisfaction is inextricably linked to driving scale. We believe this is the path to building enduring and sustainable organizations that create long-lasting impact for multiple generations of Entrepreneurial Households.